In a monumental announcement, Kick, the video live streaming platform, recently celebrated a major milestone on Twitter – having surpassed 10 million user accounts. The Melbourne-based service humorously implored its burgeoning user base to slow down, tweeting, "yo can you guys stop making accounts pls our devs need sleep." This announcement marks the accelerating rise of Kick in the streaming industry, solidifying its position as a serious competitor to Amazon's Twitch.
Founded in 2022 by Stake.com co-founders Bijan Tehrani and Ed Craven, along with streaming personality Trainwreckstv, Kick has rapidly established a name for itself by offering better deals for its creators. The platform is known for charging a mere 5% revenue fee, a stark contrast to its competitors, and offering generous deals to draw top talent. In 2023, multiple streamers previously prominent on Twitch, including Chess Grandmaster Hikaru Nakamura, Adin Ross, and Felix ‘xQc’ Lengyel, have made the transition to Kick.
This recent growth spurt can be attributed in part to the platform's strategy of luring away Twitch's top talent, a tactic that has garnered both criticism and acclaim within the streaming community. High-profile streamers such as xQc have been embroiled in debates regarding Kick's morality due to its association with Stake, the crypto casino and gambling website. Despite the controversy, Kick continues to thrive, averaging 110,000 livestreams per day as of June 2023.
Kick's achievement of 10 million accounts not only demonstrates the increasing interest from viewers but also indicates the willingness of creators to shift towards a platform that offers better financial incentives and looser moderation. Whether Kick can sustain this growth and continue to compete with Twitch in the long term, however, remains to be seen. For now, Kick has certainly made its presence felt in the world of live streaming, and it's clear that the company has no intention of slowing down.